Uk News It's party time in Cannes, but with a serious aim to change the world one ad campaign at a time United Kingdom news
PremierLeague-News.Com - The world's most creative advertising is being showcased at Cannes. Are some brand campaigns changing society for the better or is it little more than green or 'wokewashing'
PremierLeague-News.Com - Breaking Sport Transfer News ! The Cannes Lions International Festival of Creativity is back this week after a three-year hiatus.It’s like the Cannes Film Festival – or Davos – but for advertising, PR and media professionals. Cannes Lions has taken place most years since 1954, but wasn’t held in either 2020 or 2021 because of the pandemic.More from MediaIn post-Brexit age of rampant nationalism how one media outlet plans to offer pan-European view19 June, 2022BBC plans to sell £80 dog training classes in attempt to cope with losing licence fee revenues16 June, 2022TikTok is fastest-growing news source as young people tune out from 'depressing' stories15 June, 2022The week-long event hopes to revive its reputation as the world’s most prestigious showcase for commercial creativity – with the best campaigns from hundreds of countries awarded – though it’s likely to be smaller this year. Brands and agencies have trimmed travel budgets post-Covid.Indeed the festival has just released figures on entries, which were around 25,000 this year. This compares to nearly 31,000 in 2019 and more than 40,000 in 2017.Despite post-pandemic uncertainty, and arguably a growing scepticism towards glamorous international events, the festival is likely to throw up inspirational and game-changing work from around the globe.
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.Scepticism has grown about inauthentic campaigns that “greenwash” or “woke wash” their true activities, and inevitably that goes on.We should accept some brand campaigns have changed societal attitudes for the better or made businesses more sustainable, such as Dove’s long-running Campaign for Real Beauty or Sky’s Ocean Rescue campaign against plastic pollution.This year we should look out for some interesting new purpose work ranging from Leo Burnett’s Lost Class campaign against school shootings in America, through to the Call Russia drive encouraging the Russian diaspora to pressure the motherland to end the war in Ukraine.We should also expect a proliferation of tech campaigns based around the metaverse and the trend towards NFTs as channels or assets of value. Companies such as Google or Samsung are applying huge creative resources in trying to build this new digital economy and win over young consumers.Kylie Minogue will be playing at a villa party up in the hills somewhere but elsewhere one can catch exile Garry Kasparov talking about how to restore democracy in Russia.
Source = PremierLeague-News.Com