Sheffield news Iceland handing out £30 vouchers to those struggling in Yorkshire PremierLeague-News.Com
PremierLeague-News.Com - A new scheme has been rolled out by Iceland Foods, to help pensioners living in poverty.
PremierLeague-News.Com - Breaking Sport Transfer News ! Pensioners in Huddersfield, Barnsley and Sheffield will benefit from a cost of living boost, offered by their local Iceland store. The frozen goods company has partnered with pensions insurance specialist, Rothesay, to roll out £1m worth of support to pensioners living in poverty. Eligible pensioners will be given a £30 voucher to help them with the cost of living crisis, the voucher can be spent on food and "other essentials". The 'Summer Cheer' campaign, which will run 296 stores nationwide, is in place until September 16. The campaign will provide vouchers to local, pension-age residents, who are living independently or with a carer and rely solely on a state pension and benefits. It is hoped that the campaign will help some 40,000 pensioners who are struggling with the cost of living crisis. Read more: Energy bills set to double by January as Brits face cost of living crisis Though the campaign has been rolled out nationwide, not every town or city will have a local Iceland store taking part in the scheme. This is because it is being rolled out in areas identified as the places where there are some of the highest numbers of pensioners living in material deprivation. It follows the pilot community campaign in the London borough of Lambeth across nine stores, which helped older people in the area enjoy Christmas on a low income. In Yorkshire, the scheme is available to residents living in Huddersfield, Barnsley and Sheffield. The campaign is also being rolled out across Iceland stores in the following locations: Glasgow Strathclyde Greater Manchester Liverpool Wirral Newcastle North Sunderland Birmingham West Midlands Glamorgan Newport North Wales Lambeth Croydon Read More Related Articles Gas giant BP records highest profits in 14 years Read More Related Articles DWP to stop benefit payments for thousands as urgent Universal Credit warning issued Richard Walker, managing director of Iceland, said: "Since the launch of the partnership last Christmas, the cost-of-living crisis has taken hold of the UK, and now more than ever, people are struggling to access the food they need. No one should ever have to worry about how they are going to eat or drink, and we hope that the support we can offer across the UK will help pensioners access and enjoy a worry-free meal during this difficult time." The partnership between Iceland and Rothesay was launched following research by Age UK, which shows that 1.7million pensioners were living in poverty in 2020/2021. This equates to 15 percent of all pensioners.
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.5 billion every year. Pension Credit not only gives older people extra cash, but - once claimed - it can also unlock other financial help towards the cost of living; such as a free TV licence, free NHS dental treatment and help towards energy costs. With the cost-of-living crisis now upon us, the Rothesay Foundation and Iceland are also working with Age UK to highlight ways that older people can claim all of the benefits and support they are entitled to, in order to help them cope financially in these difficult times. Addy Loudiadis, of the Rothesay Foundation, said: "We hope our vouchers will provide a small amount of relief to the growing number of older people living in real financial difficulty in the UK. Going forward, we are committed to working with brilliant partners like Iceland and Age UK to help as many pensioners as possible get access to their full benefit allowances." Hannorah Lee, director of partnerships at Age UK said: "Many older people are really worried about soaring food and energy prices and are facing impossible choices such as whether they can afford to buy fresh food or turn their heating on during the colder weather. At the same time over £1.5 billion benefits go unclaimed by older people every year. "We encourage any older person who is worried about money and thinks they might be entitled to some help to contact Age UK by calling its national advice line, free of charge, on 0800 16965 65 (8am-7pm), visiting www.ageuk.org.uk/money, or contacting their local Age UK for free information and advice." To access the £30 Summer Cheer voucher from your local Iceland store, eligible pensioners should call the Summer Cheer hotline on 0800 098 7877. The telephone line will be open from 9am to 5pm, Monday to Friday. Read more: Fears 585,000 households could miss out on £400 energy rebate payment Six million people to get £150 cost of living payment boost in September Why bills could soar 'even higher' as regulator brings in key price cap change 'Warm banks' could be opened for people struggling to heat their homes this winter DWP ban energy firms from taking more cash from people on benefits
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