North East UK news Mike Ashley's Newcastle takeover approach is the trick he missed from the start PremierLeague-News.Com
PremierLeague-News.Com - Mark Douglas appeared on The Everything is Black and White Podcast to talk about the latest takeover developments
PremierLeague-News.Com - Breaking Sport Transfer News ! Mike Ashley's approach to the Saudi-led Newcastle United bid is exactly the path he should have taken at the start of his ownership of the club - selling his model to supporters and forming a united front with them. That's according to our football editor Mark Douglas who feels Ashley's stance on the takeover bid is very much - Newcastle United against everyone else, and that is something that has been missing over the last 12 years of ownership. Ashley's latest statement - in which he announced a second legal battle against the top flight - talks of giving the fans the club they deserve, and of 'dark forces' stopping that. Douglas, speaking on The Everything is Black and White Podcast, said he found Ashley's wording strange - given he's been the man who has held the club back for so long, but did feel that the Sports Direct owner's attempt to show he is on the side of fans is something that could have made his tenure much more of a success than it has been. On the 'dark forces' reference It felt weird to hear Mike Ashley go on about dark forces when what has held Newcastle back are bad decisions by him - who could have ran it so differently. The lack of communication through his ownership has been a 'frustration' My biggest frustration with Mike Ashley is not necessarily how he's run the football club in terms of making it sustainable. I read something Graeme Souness wrote recently about the sale of the football club and he wrote that Newcastle fans can't have it both ways - he sort of said 'Mike Ashley has made the football club sustainable, that was his ultimate aim and the fans don't like it.' That's a total misunderstanding of why Newcastle fans are upset - it's about ambition but also communication. Now I think you would still have 10-20 per cent of the fanbase upset if Mike Ashley was making it sustainable but his communication and the way he went about things was better. You'd still get people saying 'he's holding us back and we need to sell' but I think the trick that they missed from the very start is not what Mike Ashley has done but the way they've sold what he has done. It's the bad decisions they've done in the interim [of this takeover] and having someone like Lee Charnley there who doesn't explain those decisions and when he does he doesn't use language that he should do to try and sell what they're doing as a football club. LISTEN TO THE FULL EPISODE WITH MARK DOUGLAS BY CLICKING HERE Not having the right people in place has hurt Mike Ashley They don't get the right people in place, they impose transfer policies on managers that don't work but if they had some people in there who knew football, knew the fanbase and could explain the approach it would be better - let's say they went around and toured the pubs and clubs in the city, and guys like Bob Moncur were given the freedom to go and explain what was happening. Then you look elsewhere in the club and you make it clear that the right people are in place, and yes there are financial constraints but you're going to do it the right way. Explain that your model is going to be something like we are going to do everything we can as a football club to make it successful, and they would communicate that in the right way rather than the way they've done at times which has come across as a bit jobs for the boys sometimes. Newcastle United fans are not stupid Newcastle fans are not stupid - they know for all the club says they are ambitious and they want to do things, they can see what has actually happened which is a hollowed-out structure, whereas if they had people who knew about football involved with the club and listened to them they wouldn't do that.
News source = PremierLeague-News.Com
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What Mike Ashley should have done very early on When Man City started to spend big, he should have turned everything around, and said 'right, I'm going to get people in the boardroom and sell this to fans as it's us against the world. 'I'm going to get fan representation, I'm going to get the right people involved, and the right manager who has a connection with the fans. "I'm going to throw money at the academy, and my communication is going to be effective from the start. "My whole philosophy is going to be all of us against them, and if I make a mistake I will hold my hands up." That is what he should have done. So why didn't he? I think he got burned, he got the wrong people involved and felt everyone was out to get him. He just felt 'ah well they don't want me here' and decided to just run it how he wanted to. He annoyed the wrong people - he strung Alan Shearer along, Keegan was treated abominably, and maybe it's just not in Mike Ashley's nature to do it that way [as Mark explains above.]
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Source = PremierLeague-News.Com