North East UK news Aldi named as top store for value in annual Which survey PremierLeague-News.Com

PremierLeague-News.Com - Annual supermarket survey reveals Aldi is top of the shops for value despite mediocre rating for quality of food

North East UK news Aldi named as top store for value in annual Which survey PremierLeague-News.Com

PremierLeague-News.Com - Annual supermarket survey reveals Aldi is top of the shops for value despite mediocre rating for quality of food

North East UK news  Aldi named as top store for value in annual Which survey PremierLeague-News.Com
22 February 2021 - 00:15

PremierLeague-News.Com - Breaking Sport Transfer News ! Shoppers have given Aldi the thumbs-up for value in the annual Which? survey which names it the 'UK’s top in-store supermarket'. The German discount store emerged in the customer survey as the only supermarket to achieve a five-star rating for value for money. And that saw it hit the Which? top spot despite achieving only mediocre ratings in other areas, including quality. The consumer champion's results showed price to be the most important consideration for customers when choosing where to shop - while it appears the way supermarkets responded to the pandemic has also played a part in the survey league table. Which? surveyed more than 3,000 members of the public about their experience with supermarkets. Shoppers were asked to rate their shopping experience in a range of categories such as in-store appearance and layout, quality of produce, availability of online delivery slots and value for money. Aldi emerged as the top in-store supermarket in the UK after receiving its five-star rating - and a 73% customer score - for value for money: the only company in the survey to achieve this. However, it received mediocre ratings across all other categories, including two stars for store layout and three stars for the quality of its own-label products and fresh food. In the survey period, Aldi was the cheapest supermarket to shop in over six of eight months in 2020, according to the analysis. Harry Rose, editor of Which? magazine, said: “Many households have felt the pinch during the pandemic and value for money was the most important factor when shopping in-store in our annual supermarket survey, which explains why Aldi came out on top." In this year’s online supermarket survey, Ocado fell to joint-fifth place alongside Waitrose and Morrisons, having struggled to meet demand when the pandemic hit.

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. Sainsbury’s was the highest-scoring online supermarket with an overall customer score of 71% and a four-star rating for delivery slot availability. M&S came second in the in-store supermarkets table after receiving a five-star rating for appearance and layout of stores and the quality of products. Read More Related Articles More John Lewis store closures on the way with up to eight branches at risk Read More Related Articles Which? reveals UK's cheapest supermarkets and the result is a tie In joint-third place were Lidl, Tesco and Waitrose. Much like its rival Aldi, Lidl performed well when it came to value for money, achieving four-star ratings, but it failed to impress customers in other categories. And, despite receiving five stars for store layout and food quality, Waitrose was let down by its two-star rating for value for money. Co-op finished bottom of the in-store shopping table as it failed to impress customers in key categories, receiving just one-star for value and two-stars for layout and quality. Mr Rose added: “Online supermarkets have also been a lifeline for many people during the pandemic and while Sainsbury’s rose to the challenge by massively increasing its delivery capacity, Ocado’s reputation took a hit after the scale of demand meant it stopped accepting new customers and shut down its app at the height of lockdown.” Which? surveyed 3,037 members of the general public between October 21 and 27 last year. Fieldwork was carried out online by Opinium. Read More Related Articles Schools, shops, indoor family visits - what people of the North East want first Read More Related Articles Lidl, Aldi, Morrisons and Marks & Spencer among chains to recall foods from frozen chicken to pasta

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