Liverpool news Liverpool FC launch new John Smedley-inspired fashion range PremierLeague-News.Com
PremierLeague-News.Com - The premium fashion range is available now on the Liverpool FC online store
PremierLeague-News.Com - Breaking Sport Transfer News ! Liverpool FC has teamed up with hand-crafted knitwear company John Smedley in their latest fashionwear collaboration. Pullovers and polos are the order of the day in what comes as a gear change for the club's retail arm Most collections announced to date have generally had a sportswear theme - but the collaboration with John Smedley would point towards the club's desire to bolster their image as a legitimate source of casualwear. You can shop the Liverpool X John Smedley range here. From a marketing perspective, the strategy is likely to revolve around allowing Reds fans a way of showing their allegiance in different settings and in a more understated manner.
News source = PremierLeague-News.Com
. Established in 1784 they are the oldest manufacturing factory in the world - and in that time have been "crafting beautiful, high-quality garments that are designed to last". John Smedley's LFC-inspired items are said to have been built with "innovation and sustainability at [their] core".
Source = PremierLeague-News.Com