Liverpool news Grand plans for 'forgotten' town that was one a 'dirty word' PremierLeague-News.Com
PremierLeague-News.Com - It had "almost been a dirty word for a long time"
PremierLeague-News.Com - Breaking Sport Transfer News ! A live music venue in Wirral is helping to drive a cultural rebirth in one of the borough's "forgotten" towns. Future Yard, in Birkenhead, announced its arrival last year by daubing the words "The Future is Birkenhead" in giant letters on the front of its building. Though the motto is somewhat tongue-in-cheek, a desire to implement positive change in the town is central to the ethos of the Argyle Street venue. Christopher Torpey, one of Future Yard's four co-founders, told the ECHO : “It's a very long process because you don’t make the big seismic changes we’re hoping to make in a 12-month period. We’re hoping to change people’s attitudes from across the region who have different perceptions of what Birkenhead is. READ MORE:Liverpool restaurant announces closure 'with a heavy heart' "Those things take a little bit of time to change but from what we’ve seen so far its been massively positive and people are really surprised we’re here if they’ve never heard of us before and they’re really happy to have something so close. But the real big work is still yet to come for us further down the road on those grand plans for building a much more positive future for Birkenhead.” Birkenhead music venue Future Yard on Argyle Street (Image: Colin Lane/Liverpool Echo) After the venue opened its doors in April 2020, Christopher explained Birkenhead had "almost been a dirty word for a long time" and Future Yard was born from the desire to give people a "sense of pride in the place". One of the few dedicated music spaces in Wirral, the venue hosts events nearly every night of the week, and has recently carried out an extensive community research project called the Listening Project. Christopher said: "We’ve gone out and spoken to people in the local area about what they want out of Future Yard, how it can play a role in their lives going forward and what their impressions have been in the first 12 months. We’ve learned some really interesting lessons from that about what music means to people and how Future Yard can have a role in that. "We're currently collating thousands of responses and will be launching a neighbourhood campaign off the back of it that will encapsulate all the feedback. It’s really exciting because it's proper responses from people who live around here who share the same vision as us and want Birkenhead to be a really positive place, more so than it is now. It gives us a real blueprint of what to work and it’s nice to have something that shouts about Birkenhead.
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. One of the venue's most successful events is their vinyl and craft beer market, with the next one set to go ahead on Saturday (August 6). Christopher said: “The markets are based around independent craft beer breweries, many of whom we stock behind our bar seven days a week, and then lots of record traders and vinyl sellers and some interesting design makers who do their own amazing bits of artwork. “The whole idea with the market is to draw those two very connected worlds of independence together because music is a very strong connector. It’s been really successful so far." Christopher admits the pandemic posed a number of challenges for Future Yard, with changing restrictions and fluctuating infection rates forcing the team to develop more "realistic" expectations about customer numbers. However, the summer has brought a steady wave of custom, with people now coming from further afield to see what the venue has to offer. Christopher said: “We’ve been able to have that in the rear view mirror and focus on the future and we are slowly but surely noticing a rise in footfall. We’ve had several more sold-out shows and the summer has been really good for rebuilding that confidence. We’re definitely on that upward curve. We are doing events pretty much every night of the week. Hopefully there’s something everyone can engage with. “What we’ve achieved in a year is pretty amazing really and we’re thankful for all the people who’ve responded really positively to it and we know there’s much more to come down the line.” Future Yard's Vinyl and Craft beer market runs on Saturday (August 6) from 11AM until late. READ NEXT: Woman from Concert Square videos says 'I made a mistake' Loose Women's Carol McGiffin shows off 'new look' with 'face full of fillers' Man who stabbed burglar to death cleared of murder but found guilty of manslaughter Mum found teen son 'black and blue' in bed and bleeding from the mouth St Helens and Wigan star died from heart attack after 'beating girlfriend'
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